"A man would come into the store one day and buy a wedding band. Another man would show up the day after and buy the matching band. “It was horrible,” he said. “People felt like they couldn’t come into the store together.”
Out of that experience came a determination to actively cater to same-sex couples, a goal Botnick has put into practice as owner and operator of Worthmore Jewelers in Midtown Atlanta, a neighborhood with a large gay community.
“We wanted to be in an area where we could focus on treating everybody equal,” Botnick said recently in his office behind the showroom. “Midtown gave us everybody."
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