Why We Chose John Varvatos

 

From the very beginning, John Varvatos infuses his namesake collection with a creative spirit and intrinsic edge so recognizably his own. In his own words, he designs the line for “a guy who appreciates beautiful fabrics and great details, without being too over-the-top.” The signature Varvatos approach translates the best vintage looks and tailoring techniques into an original style that is always relevant and unmistakably modern. “My philosophy is about reaching back to move forward,” says John. “I have something different to say with a sensibility that is both old and new.” The designer credits his early obsession with rock music and the eclectic style of the artists as the catalyst for his interest in fashion. In a classic move, the first thing he does after leasing space for his Chelsea design studio is buy a killer audio system. Great music inspires his first collection and becomes a unifying theme in his design, seen to this day in every expression of the brand.